The 2018 World Cup in Russia will undoubtedly remain for our agency DVP, one of our best professional and human experiences of this year.
This huge sporting event will have allowed us to deploy all our know-how and our experience in digital concept, thanks to the mobilization of a team of 17 people constituted of Russians, Syrians, Moroccans and French.
Thanks to the talent and involvement of everyone, we were able to share the unique and fantastic atmosphere of this World Cup to hundreds of thousands of Moroccan Internet users who enjoyed, commented and shared the highlights of the Atlas Lions in Russia. And there were a lot of rich and intense moments in emotions!…
This Fly Me To Russia program, consisting of 10 capsules, was made possible thanks to our partner, the airline Royal Air Maroc. By relaying it on their social networks, RAM has allowed hundreds of thousands of Moroccan Internet users to discover this original and targeted brand content. In short, a unique opportunity for the Atlas Lions fans and beyond all Moroccans, to live as if they were there, one of the biggest sporting events on the planet.
Following the dates of the calendar, this program allowed us to produce and realize several complementary formats:
– Capsules to make us live the atmosphere of the 3 matches played by the Moroccan National Team,
– Capsules to allow us to meet Moroccans living in Russia who have a real passion for their host country,
– Thematic capsules to discover the gastronomy, the crafts and the must-see places in Moscow, St Petersburg and Kaliningrad.
We warmly thank the efforts of each of the operators and collaborators who accompanied us during these 3 crazy weeks.
See you soon for just as exciting new adventures!…
