Each day and each week, videos on Facebook take a bigger step forward. Both for brands and for users. With our consumption of animated content not about to diminish, the world’s largest social network is grabbing the ground by the horns and launches today new experiences for the format.
Basic sound enabled in the Feed.
Previously, videos could automatically launch in your News Feed, but they had sound muted. This allowed to launch subtitles for videos that had it embedded. Now, if your phone is not muted, the sound will automatically start.
If you don’t want the sound to start automatically, even if your phone has sound enabled, this setting can be installed directly in the Facebook configuration.
Facebook is focusing a little more on vertical videos, and that’s totally fine. Since the end of the summer the social network had adapted its video player to this content format on mobile. Now it integrates it a bit more with a more ergonomic preview that sends to a full screen mode if you click on the video.
Also on mobile, for users who want to continue watching a video while browsing the application, they can now minimize it to a thumbnail. YouTube has been offering a similar feature for some time now, and Facebook is finally integrating it. For Android users, this feature goes further, as they can even minimize the Facebook application without leaving the video that has been minimized.
A Facebook Video application for TVs.
We announced it at the beginning of the month and it is now official: Facebook launches its video application for TVs. Facebook Video is available for Apple TV, Amazon Fire TV, Samsung Smart TV. Other devices will soon be able to access the application as well.
The arrival of Facebook videos on TV presents the social network as a real content platform, like YouTube. It remains to be seen who will upload videos that are long enough and of good quality to be watched on a TV.
In the near, very near future, Mark Zuckerberg’s social network will come to compete with YouTube. If the big difference between the two platforms remains the possibility to monetize its videos, the largest social network in the world is preparing to offer this service to publishers. On the same principle, Facebook could also add advertisements during lives exceeding 5 minutes.